I stumbled across the Windows Mojave website on various blogs last week (I think I saw it on Steve Clayton’s blog first)
Here’s one description
“Microsoft last week travelled to San Francisco, rounding up Windows XP users who had negative impressions of Vista. The subjects were put on video, asked about their Vista impressions, and then shown a "new" operating system, code-named Mojave. More than 90 percent gave positive feedback on what they saw. Then they were told that "Mojave" was actually Windows Vista.”
A couple of days after this the site had a teaser with the date July 29th marked as the release date
So that’s today and the Vista Team Blog has a post with some more details
Here’s the bit that annoyed me a bit (maybe that’s too strong a word but it’s all that springs to mind right now)
Finally, some people have asked if Mojave is the big marketing project we’re working on – it’s not. The Mojave Experiment is just that: an experiment we conducted on the fly that yielded interesting results. We’re publishing the video today because we think you’ll also find it interesting.
Why not make this a marketing project??
The experiment proved that the average consumer has preconceptions about Windows Vista that need to be put right.
Advertising and brand are areas where Microsoft are really losing out at the moment in my opinion and as this shows too many people make judgements based on what they have heard
Just another example,
When I was getting ready to come into the office this morning there was an advert for the new iPhone on the TV
The main message of this particular advert was that the iPhone was now 3G and that meant faster Internet access
If you went and asked the average consumer what HSDPA is I’m sure they would have no idea but because of adverts like this one they’ll have the preconception that the iPhone has the fastest mobile browsing speeds. 3G “sounds” faster and is more marketing friendly than HSDPA