{"id":295,"date":"2008-07-29T09:26:45","date_gmt":"2008-07-29T09:26:45","guid":{"rendered":"http:\/\/parkesy.wordpress.com\/2008\/07\/29\/mojave-experiment-my-thoughts-and-consumer-perceptions\/"},"modified":"2008-07-29T09:26:45","modified_gmt":"2008-07-29T09:26:45","slug":"mojave-experiment-my-thoughts-and-consumer-perceptions","status":"publish","type":"post","link":"https:\/\/andyparkes.co.uk\/blog\/index.php\/2008\/07\/29\/mojave-experiment-my-thoughts-and-consumer-perceptions\/","title":{"rendered":"Mojave Experiment – My Thoughts and consumer perceptions"},"content":{"rendered":"<\/p>\n

I stumbled across the Windows Mojave website on various blogs last week (I think I saw it on Steve Clayton\u2019s blog first<\/a>)<\/p>\n

Here\u2019s one description<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n

\n

\u201cMicrosoft last week travelled to San Francisco, rounding up Windows XP users who had negative impressions of Vista. The subjects were put on video, asked about their Vista impressions, and then shown a "new" operating system, code-named Mojave. More than 90 percent gave positive feedback on what they saw. Then they were told that "Mojave" was actually Windows Vista.\u201d<\/strong><\/p>\n<\/blockquote>\n<\/p>\n<\/p>\n

A couple of days after this the site had a teaser with the date July 29th marked as the release date<\/p>\n

So that\u2019s today and the Vista Team Blog has a post with some more details<\/a><\/p>\n

Here\u2019s the bit that annoyed me a bit (maybe that’s too strong a word but it\u2019s all that springs to mind right now)<\/p>\n

\n

Finally, some people have asked if Mojave is the big marketing project we’re working on – it’s not. The Mojave Experiment is just that: an experiment we conducted on the fly that yielded interesting results. We’re publishing the video today because we think you’ll also find it interesting.<\/em> <\/p>\n<\/blockquote>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n

Why not make this a marketing project??<\/p>\n

The experiment proved<\/u><\/strong> that the average consumer has preconceptions about Windows Vista that need to be put right. <\/p>\n<\/p>\n<\/p>\n

Advertising and brand are areas where Microsoft are really losing out at the moment in my opinion and as this shows too many people make judgements based on what they have heard<\/p>\n

Just another example,<\/p>\n

When I was getting ready to come into the office this morning there was an advert for the new iPhone on the TV<\/p>\n

The main message of this particular advert was that the iPhone was now 3G and that meant faster Internet access<\/p>\n

If you went and asked the average consumer what HSDPA<\/a> is I\u2019m sure they would have no idea but because of adverts like this one they\u2019ll have the preconception that the iPhone has the fastest mobile browsing speeds. 3G \u201csounds\u201d faster and is more marketing friendly than HSDPA<\/p>\n

I\u2019m not the only person<\/a> to say this sort of thing<\/a> but please Microsoft, advertise just a little<\/p>\n","protected":false},"excerpt":{"rendered":"

I stumbled across the Windows Mojave website on various blogs last week (I think I saw it on Steve Clayton\u2019s blog first) Here\u2019s one description \u201cMicrosoft last week travelled to San Francisco, rounding up Windows XP users who had negative impressions of Vista. The subjects were put on video, asked about their Vista impressions, and<\/p>\n

<\/span>Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[26,38],"tags":[],"class_list":["post-295","post","type-post","status-publish","format-standard","hentry","category-microsoft","category-rants"],"yoast_head":"\nMojave Experiment – My Thoughts and consumer perceptions - Andy's Techie Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/andyparkes.co.uk\/blog\/index.php\/2008\/07\/29\/mojave-experiment-my-thoughts-and-consumer-perceptions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mojave Experiment – My Thoughts and consumer perceptions - Andy's Techie Blog\" \/>\n<meta property=\"og:description\" content=\"I stumbled across the Windows Mojave website on various blogs last week (I think I saw it on Steve Clayton\u2019s blog first) Here\u2019s one description \u201cMicrosoft last week travelled to San Francisco, rounding up Windows XP users who had negative impressions of Vista. 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