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  • Customer Perceptions

    Posted on December 19th, 2007 Andy Parkes 2 comments


    So this week i’m on the wind down to Christmas hence the lack of blog posts


    So i’m spending the week before christmas putting in a new SBS.  Thankfully we have great resources such as to help ease a lot of the pains

    This particular upgrade (currently on SBS 2000) has been a long time coming and we have been talking a lot about how replacing the creaky old hardware with “bigger, faster, more powerful” kit would help safeguard the network for next few years as well as adding great new functionality such as RWW, OWA, Sharepoint, etc, etc would be a good idea

    Three people have come into the office we’re working in this week, excited to see the new kit. They all said the same thing,

    “It’s the same size? I was expecting it to be bigger than that”

    Why is there the perception that a “bigger and better” server means physically larger?

    As mobile phones become more sophisticated they are getting smaller and smaller so what’s different about computer equipment?

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    Andy Parkes is Technical Director at Coventry based IT support company IBIT Solutions. He is also Microsoft Partner Area Lead for 2012-2013 and coordinates AMITPRO which is a peer group for IT Professionals in the Midlands area. He also isn't a fan of describing himself in the third person.

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    2 Responses to “Customer Perceptions”

    1. Good point – we always struggled with clients who associated a big number with a big piece of tin. It was normally made more of a challenge when the server was installed away from the main office room – made them feel like that had to buy something for their own desk (sparkly new keyboard or mouse etc) just so they could at least ‘see’ something they had paid for. 🙂

      Probably the best way to help combat this perception is to state it at the beginning of talks and maybe show them what computers used to look like i.e. 🙂

    2. Thanks for the link!

      We had joked about taking them to Bletchley park to see Colossus

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