Last week I I got an email from Raj Khera who asked if I’d like to take a look at his new book which was due to launch and is aimed specifically at small technology companies and help them win new business by improving their marketing.
Raj is the CEO of MailerMailer, who are an email marketing company so he certainly knows a thing or two about getting people’s attention.
The title very much describes the book in a nutshell. It’s a starting point for owners and managers of IT companies who need a starting point when it comes to spreading the word about their own business and the services they provide.
This is an area that I know lots of people I speak to at AMITPRO and similar groups have a problem with and this book is a broad overview of the things you should be doing to let people know about what it is you do.
Each chapters covers a specific item and provides a check list of actions to complete so you can actually get something done straight away.
Covering areas such as social media, blogging, in-person networking and newsletters the book helps to position yourself as an expert and stay in touch with potential clients.
There are also several examples of how other companies have made changes to their marketing efforts and the results they have seen.
At the end of the book is a master checklist you can use as your final take away to get started on putting renewed efforts into marketing.
So what did I think after reading it?
If you’re not already doing some marketing for your business this book it’s worth a read. It’s an area I know I’m not doing enough with at the moment and I enjoyed reading it. It’s aimed at a very specific audience so if you’re already doing some marketing it’s probably not for you but if you don’t really know where to start it’s very much a crash course. It’s jargon free and each chapter is short enough to read when you’ve got a few minutes spare. I particularly liked the checklist at the end of each chapter as it meant you could go and do something straight away.
It’s available now Amazon either as an eBook (for free – at the moment) or as a paperback (£9.95)
If you take a look let me know what you think!